2021 Sourcebook

OUR PURPOSE AT GIANT IS TO HELP ALL RIDERS UNLEASH THEIR FULL POTENTIAL. Whatever your goal might be - winning a race, riding a technical trail, getting to work every day, or exploring new places - we understand the exhilaration that comes from taking that journey. It’s not only about what you can achieve, it’s also the pursuit and the feeling of being unconstrained. At Giant, we have created a whole universe around this idea. Our products, our retail partners and our community are all here to support you. Our parent company, the Giant Group, was founded in 1972. We started small, but over the past four decades we have combined craftsmanship, technology and innovative design to become the world’s leading brand of high-quality bicycles and gear. We introduced lighter, stronger aluminium frames at a time when the industry standard was steel. We were first to make carbon fibre bikes widely available to the world. We defined the look and feel of modern road racing bikes with our Compact Road technology and we revolutionized off-road performance bikes with Maestro Suspension. Today, this spirit of innovation is stronger than ever. Our collection of gear and components, developed and tested by some of the top teams and athletes in pro racing, continues to expand. Our industry-leading E-bikes are re-defining what’s possible for cyclists of all abilities. These innovations serve a larger purpose. We are builders and innovators, but we are also a global community of cyclists. We are athletes, adventurers and advocates for cycling. Put it all together, and Giant is a complete ecosystem of bikes, gear and cycling services, seamlessly connected and always accessible. You can find us at more than 12,000 retail stores around the world or connect with us online from wherever you are. Come and ride with us and feel the rush! #RIDEUNLEASHED