2021 Sourcebook

CADEX is the pursuit of what many see as improbable, even impossible. It's the discovery of a new material that produces faster wheels. Reinvention of the saddle for incomparable it. Perfection of a tubeless tyre that convinces pros to forgo tubulars. It's deep research into the bike and rider in motion. CADEX is the pursuit and realisation of an entirely new level of performance in cycling components. Our pursuit of the best-performing cycling components is built on an unrivalled mastery of materials and production, advanced research on cycling dynamics, and our close partnerships with professional teams and athletes. MATERIALS AND PRODUCTION From developing all-new composite rim materials to creating compounds for superior tyre performance, we find new ways to push the limits of performance. Whether it’s incrementally improving the aerodynamics of a wheel or discovering an entirely new way to craft a saddle, we build our own solutions. DYNAMIC CYCLING RESEARCH Before we design, engineer or develop a new component, we first go to great lengths to understand the dynamics of the rider and bike in motion. It’s not just about being lighter and stiffer, it’s about optimising the way moving parts perform and interact with an athlete’s body. PROVEN BY PROS Pro road racers and triathletes play a key role in bringing CADEX components to life. From pre-season training camps to major WorldTour races, we listen to their demands and factor in their feedback. It starts with prototype parts branded #overachieve. After these parts are tested, fine-tuned and approved, they are ready for production.